Live purely: I am a purely elizabeth Ambassador
Way back in 2009, the year I started GFF, I reviewed a muffin mix from a new company called purely elizabeth. At that time, purely was brand new to the scene, the gluten free food “trend” was just starting to take off, and there were very few companies that were attempting to use whole grains that were gluten free and also had some sort of nutritional value. It was all starches, all the time. Elizabeth was doing something groundbreaking by offering better for you muffin and pancake mixes. I had the pleasure of meeting Elizabeth at a gluten free expo here in South Florida in March of 2010. She is truly a special lady with a huge heart. She and I definitely have the “generally healthy eater with weakness for baked goods” thing in common too.
Fast forward to 2012, and purely elizabeth has grown immensely. They have expanded their product offerings, and are now available in Whole Foods (!) but all the while have maintained the dedication to good taste, good ingredients, and good nutrition. The products are certified gluten free and vegan, non-GMO, and the cookie mixes are certified organic. The ingredients are all top notch, and ones I would use if I were baking from scratch.