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Launching Today Our Oatmeal Recipe Challenge for a Grand Prize!

In celebration of National Oatmeal Month, we’re on a mission to find the tastiest oatmeal recipe out there! After all, the chilly month of January is prime time for this hot and hearty breakfast food — especially after weeks of holiday indulgences.

Purely Oatmeal Recipe Challenge Image

Our panel of Breakfast Experts will judge the recipes based on taste, creativity and presentation. Recipes can be sweet OR savory, (after all oatmeal is a versatile ingredient). You can make a classic oatmeal bowl, cookies, a crisp, a smoothie, oat bars, cheesy oatmeal — you name it! Consult our Purely Oatmeal Pinterest board for more ideas.

GRAND PRIZE: a $200 Whole Foods Gift Card + a year’s supply of purely elizabeth!

Recipe Submission Period: 1/12/15 – 1/23/15

Dish Requirements:
– Must make use of a purely elizabeth Ancient Grain Oatmeal and/or Hot Cereal
– Must be an original recipe
– Must include a recipe photo

If you need to stock up on more oatmeal, check out our Store Finder to see where you can find purely at a store near you — we’re on sale in stores nationwide throughout the month of January.

Enter to Win

Meet the Judges. 

Elizabeth Stein, Founder purely elizabeth 

Elizabeth Stein, Purely Elizabeth Founder

Elizabeth is a strong believer that good health begins with what you put into your body. You are what you eat. You could say she knows what she’s doing when it comes to breakfast! With four delicious granola flavors, four nutrient-rich oatmeals and two gluten-free baking mixes–Elizabeth is changing breakfast for active foodies and health conscious individuals. When she’s not in the office, Elizabeth is passionate about cooking up unique and nutritious meals, using innovative superfood ingredients. You can find an array of these delicious recipes in purely elizabeth’s seasonal magazines + Elizabeth’s upcoming cookbook!


6 Grain Oatmeal and Bananas

Blackberry Fig

Megan Well, GoodHealthGoodVibes 


An active instagramer and tumblr blogger, Megan is well known for her breakfast overnight oats. Passionate about balance, eating right, and fitness, she gives personal advice to her many followers who ask all sort of questions. Her transformation came from eating right and working out. She doesn’t believe in counting calories, rather giving your body what it needs and when it needs it.




 Summer Sanders, Radiantly Raw


Summer Sanders is a talented health + food expert. She is a Certified Raw Food Chef, Sports Nutrition Specialist and is Certified by The National Academy of Sports Medicine as a personal trainer. Summer is now the owner of her own company, Radiantly Raw which focuses on the benefits of cleansing and a plant-strong diet. When she’s not designing meal plans or working on her blog,  you can find her jogging on the beach, perusing the farmers markets, sweating it out at hot yoga or hanging with her family.



Ksenia Avdulova, Breakfast Criminals 

Famous for her heart shaped smoothie bowls, Ksenia is changing the way we eat breakfast. Her food is always colorful, decadent and delicious! Ksenia is truly starting a movement to inspire people to eat a healthy superfood breakfast served with love every day. Ultimately, Breakfast Criminals is all about taking care of yourself, eating delicious foods, and spreading good vibes.




May Zu, Nutrition Happens 


A 22 year-old nutrition nerd + foodie with a love for an active lifestyle & coconut flavored everything! May is aspiring to be a registered dietitian who hopes to instill healthy habits for the mind, body, and soul. With her amazing philosophy on lifestyle and nutrition, she truly makes eating healthy enjoyable and fun. With so many unique recipes, she does breakfast right; every time.




Erin Harper, Senior Program Manager at Whole Foods Market + Local Producer Loan Program

Erin Harper

Erin Harper oversees Whole Foods Market’s Local Producer Loan Program, which provides low–interest loans to small producers, food artisans, farmers and ranchers throughout the US, Canada and the UK.

Erin has worked for Whole Foods for over 5 years and in her role with the LPLP, guides vendor applicants and participating Whole Foods Regions through the loan process. For Local Loan Program members, she also ensures access to education, mentorship, community and a successful supplier partnership with Whole Foods Market. To date, Whole Foods Market has distributed over $15 million in loans for everything from new livestock barns to product packaging, organic ice cream to natural skin care. For more information, go to

Whole Foods Local Loan Program

Whole Foods Local Loans on Facebook

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